NEW. ICONIC. FUNCTIONAL. INNOVATIVE. Discover our new arrivals

These new products were created with you in mind

Our products are made to be loved. This means outstanding Swiss quality, with solution-oriented functionality. And our no-frills iconic design is based on simple, distinctive and clean lines.

These are our latest products. From clever pocket knives that redefine practical, to kitchen tools that make cooking a joy. From tough, elegant watches and travel gear that’s smartly designed, to fragrances that reflect both the fresh mountain air and the pulsing energy of Swiss cities. Pick out your new favorite!
New
  • Classic SD Brilliant Crystal
  • Classic SD Brilliant Damast
  • Classic SD Brilliant Carbon

Classic SD Brilliant Crystal

Crystal
Limited
New
  • Huntsman Year of the Rabbit Limited Edition 2023

Huntsman Year of the Rabbit Limited Edition 2023

red

100 ml

Swiss Army Classic Red Edition

red
100
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All-in-One Cutting Board L
All-in-One Cutting Board L

All-in-One Cutting Board L

2 Colors
100
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All-in-One Cutting Board XS
All-in-One Cutting Board XS

All-in-One Cutting Board XS

2 Colors
100
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All-in-One Cutting Board S
All-in-One Cutting Board S

All-in-One Cutting Board S

2 Colors
100
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All-in-One Cutting Board M
All-in-One Cutting Board M

All-in-One Cutting Board M

2 Colors
100
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Victoria Signature Briefcase
Victoria Signature Briefcase

Victoria Signature Briefcase

2 Colors
100
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Classic SD Brilliant Damast
Classic SD Brilliant Crystal
Classic SD Brilliant Carbon

Classic SD Brilliant Damast

3 Colors
100
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New
Limited Edition
Super Tinker Wood Winter Magic Limited Edition 2022

Super Tinker Wood Winter Magic Limited Edition 2022

brown
100
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New
Limited Edition
Huntsman Year of the Rabbit Limited Edition 2023

Huntsman Year of the Rabbit Limited Edition 2023

red
100
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